MHV – Metallurgical High Vacuum Corporation
B2B Industrial Website Redesign for a High-Vacuum Pump Remanufacturer
About Them
MHV (Metallurgical High Vacuum Corp) is a leading industrial vacuum pump remanufacturer based in Fennville, Michigan. They specialize in Stokes pumps, industrial blowers, and precision-machined hard parts. Alongside their remanufacturing services, MHV also engineers and manufactures their own branded pumps in-house—built to withstand the most demanding furnace environments and outperform common OEM units.
The Challenge
A Website That No Longer Reflected Their Expertise
After completing a brand strategy workshop, MHV had a clearer understanding of where they excelled: remanufacturing. However, their website did not support that clarity. The old site was outdated, difficult to navigate, and failed to communicate the full scope of their capabilities.
Key information was scattered, pages were inconsistent, and buyers struggled to find the details needed to make informed decisions. As a result, the site underperformed and conversions remained low.
What We Did About It
A Modern Industrial Website Built Around Their Highest-Value Services
Using our Coresite+ Package, we redesigned and developed MHV’s entire website from the ground up, aligning it with their new brand strategy, revenue priorities, and long-term growth goals.
Our work included:
–Redesigning the entire website with a service-first structure focused on offerings that drive 70% of their revenue
–Creating new strategic pages including Service Contracts, Maintenance Training, and the branded Uptime+ Remanufacturing Process
–Developing dynamic CMS-driven Pump Brand pages showcasing each model MHV remanufactures and services to increase traffic for specific pump types
–Building resource pages that feature side-by-side pump spec comparisons, downloadable pump manuals, and organized blog categories
–Conducting industrial keyword research and structuring each page to target high-intent search queries from heat treaters, manufacturers, and engineers
–Unifying the design system to present a modern, confident MHV across typography, colors, components, and layout
–Improving information hierarchy and navigation to reduce friction and clarify their full scope of services and capabilities
The result is a scalable B2B industrial website that positions MHV as a leader in the high-vacuum pump industry and gives buyers a clearer path to the information and services they need.