The Challenge
Their Website Was Making Expertise Hard to Understand
MHV knew where they brought the most value, especially through remanufacturing, service contracts, maintenance training, and their specialized pump knowledge.
The problem was their website did not make that value clear enough.
Important information was scattered. Pages lacked consistency. Buyers, engineers, and manufacturers had to work too hard to understand what MHV offered, which pump models they supported, and why their remanufacturing process was a stronger option than standard replacement.
They had the knowledge. They needed a website that organized it into a clearer sales and education tool.
What We Built
A Website Built Around Their Highest-Value Services
Waivium rebuilt the MHV website from the ground up with a stronger focus on service clarity, technical content, buyer education, and long-term SEO structure.
Service-First Website Structure
Reworked the website around the services that mattered most to MHV, making it easier for visitors to understand their remanufacturing, repair, training, and service contract options.
Uptime+ Process Pages
Created strategic content around MHV’s branded Uptime+ Remanufacturing Process, helping explain their approach in a way that builds trust with technical buyers.
Dynamic Pump Brand Pages
Developed CMS-driven pump brand pages to organize the pump models MHV remanufactures and services, giving customers a clearer way to find relevant information.
Resource-Focused Content
Built supporting resource pages with pump specifications, manuals, comparisons, and organized blog content to help customers make more informed decisions.
Industrial SEO Structure
Conducted keyword research around high-intent industrial searches, then structured pages to help heat treaters, manufacturers, and engineers find the services they need.
Stronger Industrial Design System
Unified the website design with cleaner layouts, stronger typography, branded components, and a more confident visual direction that better matched MHV’s technical expertise.
Vacuum Pump Brand Pages
Created dedicated pump brand pages for the brands MHV supports, making it easier for customers to find specific service information when searching for repair, remanufacturing, or technical support.
The Outcome
96%
Site health post launch
12
Pump brand pages built for search
Need a B2B Website That Makes Your Expertise Easier to Sell?
Your business may already have the knowledge, service quality, and technical advantage. Now your website needs to make that value clear.
Partner with Waivium to build a custom website that organizes your services, strengthens your presence, and helps the right buyers turn interest into real opportunities.