The Challenge
Their Marketing Wasn’t Keeping Up With the Farm
Selmi’s was working with an agency that did not fully understand the business, the customer experience, or how quickly everything changes from greenhouse season to sweet corn, produce, and fall activities.
Their website was not helping them show up locally for seasonal offerings. Their social content was not attracting the right community attention. Their marketing felt disconnected. Their branding lacked a unique tone, and the overall customer experience needed stronger support across both digital and in-store touchpoints.
More than anything, they needed someone to take ownership of the website, creative, content, and marketing so their team could stay focused on growing, harvesting, and serving customers.
"took the time to learn our needs and translate them into branding, design, web, and SEO work."
Matt Selmi
Owner of Selmi's
What We Built
A Customer-Focused Marketing System Built Around Each Season
Waivium helped Selmi’s create a stronger connection between their website, social content, in-store experience, and customer communication so each season felt easier to find, follow, and engage with.
Seasonal Website Structure
Designed a website that helps Selmi’s rank locally on Page 1 for specific seasonal product pages, making it easier for customers to find what they are already searching for.
Fundraising Intake System
Built a fundraising page that helps automate sign-ups and reduce back-and-forth email communication, giving customers a clearer process and saving the Selmi’s team time.
Loyalty Program
Established a loyalty program built around repeat visits, giving customers more reason to come back throughout the season.
Customer-Focused Campaigns
Created new ideas through customer research, including bilingual collateral, a gardening competition, seasonal promotions, and other customer-focused experiences.
Video Content
Created video content that showcases new products, events, seasonal updates, and real moments from the farm, helping Selmi’s connect with current followers and attract new ones.
Unified Brand Support
Brought more consistency across digital content, print materials, in-store messaging, and seasonal campaigns so the full Selmi’s experience felt more connected and easier for customers to follow.
The Outcome
185%
Increase in organic traffic
8K+
Social followers gained
10.4X
Return on partner core plan
100%
Website health score, up from 87%