The Purpose Walk
Bringing Clarity and Calm to Complex Workplace Culture
About Them
The Purpose Walk, led by Wendy Woolfork, is a professional development consultancy that helps organizations uncover and resolve workplace tension through guided programs, leadership coaching, and actionable resources. Wendy’s career spans decades in HR leadership, grounded in her people-first mindset and systems-based thinking. Her mission is to help leaders build thriving teams and navigate the complexities of modern work culture.
I highly recommend Waivium for top-tier web design and branding. They created a clean, sophisticated B2B site that truly reflects my brand. His attention to detail and ability to capture my vision made the process smooth and enjoyable. He was responsive, professional, and easy to work with. I’m proud of the final product—money well spent. Bravo, Paul!
Wendy Woolfork
Owner of The Purpose Walk
The Challenge
From Misunderstood to Mission-Aligned
Clarifying a brand rooted in HR transformation. Before working with us, Wendy’s brand was perceived as a personal coaching platform rather than a strategic resource for HR directors and leadership teams. Her previous website didn’t reflect her full process, depth of services, or strategic approach to helping teams resolve cultural tension. While she had recently completed a brand strategy, she needed a design partner to interpret and activate it through a compelling and functional website.
What We Did About It
Translating Strategy into a Seamless Website Experience
Aligning her message with structure, flow, and emotion.
We carefully reviewed Wendy’s 50+ page brand strategy and developed a website that honored every detail. Using our CoreSite Package, we built a layout that prioritized storytelling, resource accessibility, and user clarity. We used scroll-triggered animations and sticky content blocks to guide users calmly through content-heavy pages — mimicking Wendy’s own calming presence when tackling difficult workplace dynamics.
We also structured backend CMS collections to allow Wendy to regularly publish new case studies, build a resource library, and offer downloadable content as lead magnets.