The Challenge
Their Brand Felt Cheaper Than the Buildings They Wanted to Sell
UMB wanted to sell more premium custom buildings, but their branding and marketing felt cheaper than the work they were capable of delivering.
Their website had only five pages, little SEO value, and no clear path to convert visitors into serious leads. Their social content lacked education and strategy. Their sales campaigns needed stronger creative support, better consistency, and a branded system that could carry across the website, ads, social media, and dealer outreach.
They had the capability. They needed the digital presence to match.
"...provide the best advice to drive real outcomes."
Juan Moreno
General Manager of United Metal Buildings
What We Built
Built a Stronger Digital System Around Premium Growth
Waivium helped UMB move from basic marketing support to a more connected digital system built around visibility, dealer support, premium positioning, and stronger sales campaigns.
Website Authority
Expanded their website into a stronger sales and SEO tool with product pages, blog content, and clearer paths for customers to explore building options and request quotes.
Dealer Dashboard
Developed a custom Dealer Dashboard where UMB’s dealer network could watch training videos, download marketing assets, access sales resources, and stay better supported.
Google Shopping Setup
Created product pages for online shopping and connected them to Google Merchant Center so UMB’s buildings could appear in Google Shopping and product-based search results.
Branded Sales Campaigns
Created unique sales campaigns like Spring Stampede and No Days Off, then carried the creative across Google Search Ads, Google Display Ads, Meta ads, landing pages, and social content.
Building Smarter 101
Developed the Building Smarter 101 content series to educate customers through social posts and in-depth blog articles that built trust and answered common buying questions.
Culture-Focused Content
Brought more employee and behind-the-scenes content into their marketing so the people behind the business felt seen and the brand felt more real.
Premium Brand Refinement
Refined UMB’s branding to create a stronger, more premium look that better reflected the quality of their work and the pricing they wanted to stand behind
The Outcome
62.5%
Increase in project value
30%
Increase in internal sales revenue
494%
Keyword growth in one year
99%
Website health score, up from 84%