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Where Saturdays Get Decided
How Families Decide Where To Spend Their Day
Families and large groups plan the day in four steps, usually in one sitting. Your website either carries them through or the car gets loaded for someone else's farm.
Step One

The Search.
Families never search "family farm." They search the one activity they want most: u-pick orchard, pumpkin patch, sunflower field. One activity is the way in, and if you don't rank for it, their day starts somewhere else.
Step Two

The Explore
Once they land, they look around: what else is here? The cider donuts, the hayride, the corn maze. And on the greenhouse side, the specifics, everyone has a favorite annual or a perennial they're hunting, and they want to know you have it before they drive. An overview that shows the whole day sells the whole day.
Step Three

The Cost Check
Families budget the outing. Scenic photos, short descriptions, hours, and exactly what's included in the ticket price. Vague pricing reads as an expensive surprise, and surprises lose visitors.
Step Four

The Checkout
A ticket button that's easy to find and a checkout that just works, with the common questions answered right there instead of buried. Friction at the finish line sends an almost planned trip somewhere easier.




Seasonal Pillar Pages
(Wins the Explore)
One overview per season, so families see everything spring, summer, and fall have to offer, and plan what's available each season.
Activity & Product Pages
(Wins the Search)
Branch pages for every activity, product, and treat, u-pick, corn maze, annuals and perennials, with photos, hours, and exactly what's included.
Event Pages
(Wins the Search)
Upcoming events listed where families and Google both find them, so you can anticipate and plan for busy weekends.
Ticketing & QR Check-In
(Wins the Checkout)
Families buy online and check in at the gate with a QR code, with the common questions answered right at checkout. When picking times need real capacity control, we recommend Beyonk and build it into your site.
Blog & What's New
(Wins the Search)
What's picking, what's opening, what's new this year. Fresh content that keeps families current and builds credibility that keeps you ranking.
Beyond the Season
(Wins the Off-Season)
Career pages for seasonal hiring, field trip and tour pages for schools, custom pages for fundraisers. The pages that keep working when the fields aren't.
What We Build
Designed for the Way Families Plan the Day
Everything we build into a farm website exists to have families find you, see the whole day, and show up with tickets already in hand.
Featured Case Study
A Fourth-Generation Family Farm Now Found in Every Season
Selmi's had an expensive agency running SEO for years, and couldn't rank for a single service. We rebuilt the foundation first: a website structured around their seasons and everything a family can do there, seasonal pillar pages, activity and product pages, u-pick ticketing.
The same SEO effort that used to go nowhere now compounds, and Google's AI Overviews now cite them as the answer on a dozen searches.


What It Costs
What a Farm Website Costs
Finding upfront pricing is rare. Most agencies want you on a call just to get a straight answer. Ours is right here, so you can plan the move when you're ready to invest. Most farms start with Foundation.
Ticketing, product sales, and multiple attractions grow into Authority at $15,000+, the tier Selmi's runs on.
Web Foundation Package
Starting at $6,500+
Design to Launch: 4-6 Weeks
What This Means: You bring the farm and the story. We handle strategy, design, copy, SEO setup, and launch, and you get a website that carries families from search to your gate.
Strategy, Design, & UX
Discovery & strategy kickoff, sitemap & page planning, custom website design, prototyping
Development
Custom Wix Studio build (no templates or themes), responsive implementation
Content & SEO
Copywriting in your voice, local SEO foundation, keyword research, on-page & technical SEO setup
Paid Media & Funnel Readiness
Google Analytics & Facebook Pixel integration, conversion tracking setup
Launch & Support
90%+ SEMrush site health, 1-hour website training, 3 months post-launch support
Frequently Asked Questions
Common Website Questions From Farm Owners
Unlike most agencies, our pricing is always visible. Farm websites start at $6,500 with the Web Foundation package: custom design, seasonal pages, activity and product pages, and local SEO from day one. Half down to start, the rest when it goes live.
Bigger operations with online ticketing, product sales, and multiple attractions grow into Authority territory at $15,000+, the tier Selmi's runs on, and we'll tell you straight which one your farm actually needs.
Typically 4 to 6 weeks for a Foundation package website, and the calendar matters more here than any industry we serve. The right time to build is during your off-season, so the site is live and indexed before families start searching for your season, not halfway through it.
Yes. We build ticketing with QR check-in, so families buy online and scan at the gate to reduce long lines. One honest limitation: when u-pick times need real capacity control, standard ticketing falls short, and we recommend Beyonk for that and build it right into your site.
Farm operations move faster than most agencies understand. Mother nature controls what's harvesting, weekends that rain out, a crop comes in early. We build your site so your team can update those details in minutes without waiting on anyone, and we train you on exactly that before launch.
Keep the Facebook page, it's great for the regulars who already follow you.
But new families searching "u-pick orchard near me" or "pumpkin patch with hayrides" find websites, not posts. And Google's AI is now answering those searches by citing farm websites directly, Selmi's shows up in a dozen of those answers.
There's one more thing a website unlocks: retargeting. When visitors view your seasonal pages, we can retarget them with Facebook ads the moment the season kicks in, reaching people who already showed interest. The website doesn't replace Facebook. It makes your Facebook ads smarter.
Here's the problem: no two farm operations are alike, and templates assume they are. Your mix of seasons, crops, activities, and events doesn't fit a form, and most agencies don't understand farm operations well enough to structure it either.
And there's a bigger reason: you're in the entertainment space. Your farm is where family traditions start, and that deserves a branded experience a template can't carry. A custom build is shaped around how your farm actually runs and what it feels like to be there, and we've learned what works.
Photos are what sell the day, so they matter. If you're within a three-hour drive, we can come out and shoot photos and drone footage ourselves, at an additional cost, and drone shots over full rows in season are the single best image a farm website can own. Otherwise, your best photos are often already on your visitors' phones, and we'll help you gather and pick what works.
How It Works
From First Visit to Full Seasons
Step 1
Discovery
We learn what you offer, what families come for, and how your seasons run. If you're in the area, we'll walk the farm ourselves. If not, we do it over video with the people who run it.
Step 2
Strategy
We map every activity and product families search for, season by season, and the pages that need to exist to catch them, before anyone touches a design file.
Step 3
Design
Your farm, storytold as a family tradition. Two style directions to choose from, built around your best imagery so families start seeing their day.
Step 4
Build
Seasonal pillars, activity and product pages, events, ticketing, all wired with tracking so you see every ticket and where it came from.
Step 5
Launch & Support
Live at 90%+ SEMrush site health, your team trained to keep seasonal details current, and 3 months of post-launch support.


