The Challenge
Shopify Couldn’t Support the Custom Buying Experience They Needed
The Busted Cup needed more than a basic ecommerce website. They needed a custom build-a-box shopping experience that allowed customers to create their own meat box from different product options.
A standard Shopify setup was not flexible enough for the buying flow they wanted. The experience needed to be easier for customers, easier to manage, and built around how the business actually sells.
They also needed the brand to feel stronger beyond the website, with creative support for packaging, signage, in-store visuals, and new ideas as the business continued to grow.
"We love the flow and edginess of the website."
Jacob Bentz
Co-Founder of Poppie's Specialty Market
What We Built
Custom Ecommerce Website Built with Flavor, Humor, and Function
Waivium built a custom ecommerce website in Wix Studio through our Web Authority package, giving The Busted Cup the flexibility to support a more custom shopping experience without forcing the business into a limited template.
Custom Build-a-Box Experience
Developed a custom ecommerce flow that allows customers to build their own meat box by selecting from available product options.
Wix Studio Ecommerce Build
Built the website in Wix Studio to support a more flexible customer experience, stronger design control, and custom functionality beyond what their previous setup could handle.
Stronger Product Experience
Created a clearer way for customers to browse, understand, and purchase products online without making the shopping process feel clunky.
Website Authority Foundation
Built a stronger website structure to help support ecommerce, brand storytelling, product visibility, and future growth.
Partner Core Creative Support
Continued supporting the brand through in-store signage, murals, billboards, mesh signage, sub logos, meat stick packaging, sleeve design, and other creative needs.
100%
Site health post launch
Ongoing
Digital and in-store brand support
Custom
Functionality to support meat box orders
