[ The Challenge ]
Buyers Were Searching. The Site Wasn't There.
Wrap Shock had the work and the reputation, but the website was not built to be found for what they actually sell. Commercial wrap buyers do not search for "vehicle wraps." They search for the specific vehicle sitting in their lot, in the town where their business operates.
Box truck wraps. Cargo van wraps. Trailer wraps. Fleet rollouts. Each of those is a different search, a different budget, and a different buyer. A single services page cannot serve all of them, and most wrap shops never try.
There was a positioning problem on top of the search problem. Wrap Shock is a brand studio that installs, not an install shop that also designs, and that distinction is the reason a customer pays more. A generic site would have buried the one thing worth paying for.
[ What We Built ]
A Site Structured Around Commercial and Local Search
Waivium built the architecture around how commercial buyers actually search, then designed the experience to match the quality of the work Wrap Shock produces.
Vehicle-Type Page Architecture
Built a dedicated page for each service line, covering trucks, vans, trailers, and fleet, so every commercial search term has a page built to answer it.
Fleet as a Separate Path
Separated fleet work into its own experience for businesses running three or more vehicles, with phased rollouts and system-level design rather than one-off projects.
Honest Local Coverage
Named the full service area across twenty towns from Freeport to Clinton, Iowa, tied to a real forty to fifty mile radius instead of duplicated city pages.
Visible Pricing and a Qualifying Form
Published starting prices for decals, partial wraps, and full wraps, and built a quote form that captures vehicle details, coverage, and logo file status before the first conversation.
Design That Reflects the Product
Used editorial typography and full-bleed photography of real installed vehicles, with no renders or stock imagery, because customers evaluating a wrap shop are evaluating taste.
Top 3
Rankings on every service page
Local Pack
Presence across all five commercial terms
Ready to Be Found for What You Actually Sell?
Your customers are searching for something specific, in a specific place. If your website is not built around those searches, they are finding someone else.
Partner with Waivium to build a site structured around commercial and local intent, so the people already looking for your service can find you first.